In accordance with our Environmental Policy, we have previously offered a financial incentive to customers who chose two-hour lessons instead of a one-hour lesson. This has had the desired effect of discouraging one-hour lessons and reducing unnecessary mileage between customers and also allowed us to offset the additional mileage in accredited carbon-reduction schemes.
This policy has been so successful that we have decided to stop offering one-hour lessons to new customers. We will continue to offer a financial incentive to customers who use public transport to attend lessons locally, rather than the instructor driving longer distances to the customer’s home, thus further reducing unnecessary car-mileage and the resulting carbon emissions.
